Offer

Oct 2024 to Sep 2026Updated just now13 of 25

13of 25▲ 2

Does a new customer pay back?

Five checks, each out of 5, in the order they are usually fixed. The score, the reason and the evidence sit on the left; the chart or table that proves it on the right.

Unit economics · the constraint

Does the first order return more gross profit than the customer cost?

2/ 5• 0

measured from the accountsuggested band 1

GP:CAC on first order sits under 1.0 and CAC has climbed all year while new-customer volume barely moved.

0.73 · GP:CAC 0.73 over 12 months; CAC $76 last 3 months against $64 prior 12
Benchmark source: Blue Sense

New customers, their cost and their first-order profit, last 12 months

New customersCAC, cost of a new customerFirst-order gross profitTarget CAC $25

Offer architecture

Is there a mechanism lifting order value on the page, in the cart and after purchase?

2/ 5• 0

reviewed on the sitesuggested band 3

A cart upsell exists; no bundle, no post-purchase, AOV flat at $97 for a year.

3 · 3 of 6 AOV mechanisms present; AOV $97 flat
Benchmark source: Soar

How it was judged

Reviewed on the site and on the call, against the checklist on the SITE REVIEW and CALL NOTES tabs. The evidence line on the left counts the items that passed.

Product portfolio

Is paid spend behind the products that can carry a customer's cost?

3/ 5▲ 1

measured from the accountsuggested band 3

Four of fourteen SKUs carry the paid spend; two cut-tier SKUs still run.

72% · 72% of paid spend behind the scale tier; 2 cut-tier SKUs live
Benchmark source: Blue Sense

Products by contribution margin and tier

Product	Price	CM1	Headroom	Tier	Spend share
Product 0	$49	$28	$4	test	0%
Product 1	$56	$33	$8	test	0%
Product 2	$63	$38	$13	test	0%
Product 3	$70	$43	$18	test	0%
Product 4	$77	$47	$23	test	0%
Product 5	$84	$52	$27	scale	0%
Product 6	$91	$57	$32	scale	0%
Product 7	$98	$62	$37	scale	0%

Retention and LTV

Does a customer keep paying after the first order, and how fast?

3/ 5▲ 1

measured from the accountsuggested band 4

Gross profit lift of 41% by day 90 clears the 30% benchmark; day 365 is strong for the category.

41% · GP lift 41% at day 90, 127% at day 365; LTGP:CAC 1.11 at day 90
Benchmark source: Soar, Blue Sense

Lifetime gross profit to CAC by cohort, at 90 and 365 days

At 90 daysAt 365 days

Market position

Does the page say in one sentence why the product is worth its price?

3/ 5• 0

reviewed on the sitesuggested band 3

Price sits mid-pack against five alternatives; the page states why in one sentence.

2 · 2 of 4 positioning checks pass
Benchmark source: Soar

How it was judged

Reviewed on the site and on the call, against the checklist on the SITE REVIEW and CALL NOTES tabs. The evidence line on the left counts the items that passed.