History
Oct 2024 to Sep 2026Updated just now2 auditsThe score over time
Every audit is dated when its scores are locked. The quarterly re-score shows whether the roadmap moved the constraint.
Total and pillars by audit date
Total, of 100OfferConversionDistributionCreative
The constraint by date
| Date | Total | Constraint |
|---|---|---|
| 16 Sep 2026 3 of 12 roadmap items done | 54 | Unit economics then Offer architecture, Ad-to-page congruence |
| 16 Jun 2026 0 of 12 roadmap items done | 45 | Signal and tracking then Messaging diversity, Unit economics |
The twenty checks, side by side
Each audit's score, the change since the one before, and the roadmap items meant to move it.
Scores by audit
| Check | 16 Jun 2026 | 16 Sep 2026 | Change | Meant to move it |
|---|---|---|---|---|
| O1 Unit economics Offer | 2 | 2 | • 0 | Set target CAC from margin, not last year's CPA |
| O2 Offer architecture Offer | 2 | 2 | • 0 | Bundle the top two SKUs with a price anchor |
| O3 Product portfolio Offer | 2 | 3 | ▲ 1 | Take the two cut-tier SKUs off paid |
| O4 Retention and LTV Offer | 2 | 3 | ▲ 1 | |
| O5 Market position Offer | 3 | 3 | • 0 | |
| C1 Ad-to-page congruence Conversion | 2 | 2 | • 0 | Product page for the top ad instead of the collection |
| C2 Landing page experience Conversion | 3 | 3 | • 0 | Proof above the fold on mobile for the top three pages |
| C3 Funnel efficiency Conversion | 3 | 3 | • 0 | |
| C4 Cart and checkout Conversion | 2 | 3 | ▲ 1 | |
| C5 CRO discipline Conversion | 3 | 3 | • 0 | |
| D1 Account architecture Distribution | 2 | 3 | ▲ 1 | Consolidate three cold campaigns into one |
| D2 Signal and tracking Distribution | 2 | 3 | ▲ 1 | Strip 1-day view from every ad set · Confirm the pixel and CAPI deduplicate |
| D3 Audience strategy Distribution | 3 | 4 | ▲ 1 | |
| D4 Testing engine Distribution | 3 | 3 | • 0 | |
| D5 Optimisation discipline Distribution | 2 | 3 | ▲ 1 | Write the weekly cadence with an owner |
| Cr1 Persona coverage Creative | 2 | 2 | • 0 | Read every ad with spend and agree the persona list · Second concept into testing for the over-50s persona |
| Cr2 Messaging diversity Creative | 1 | 2 | ▲ 1 | |
| Cr3 Volume and velocity Creative | 2 | 3 | ▲ 1 | |
| Cr4 Format and vehicle Creative | 2 | 2 | • 0 | |
| Cr5 Concentration and lifespan Creative | 2 | 2 | • 0 | Replacement for the top ad into testing before it fades |